As a nurse, you’re committed to providing the best possible care to your patients. You feel like you’re doing a good job right now, but you know there’s always room for improvement. When patients are on your watch, you want them to feel safe, comfortable, and confident they’re in the best possible hands. Mastering the five soft… Read more »
Even if you are no marketing expert, you could probably list half a dozen soft drink, athletic gear or automotive manufacturers and easily describe their brand. What is their product, what differentiates them from similar products, who is their target market? But what about you? What is your brand? How can you market product “you”?… Read more »